Tuesday, June 9th, 2009

Bob Bly’s Million-Dollar E-Mail Marketing Swipe File

email-messagesA swipe file is a collection of tested and proven noteworthy examples of various items of interest, like ads, sales letters, graphics, etc. to promote creativity or to assist in developing copy for publication.

Swipe files are a great jumping-off point for anybody who needs to come up with lots of ideas.

The advertising copywriters and creative directors are building a swipe files (templates) to use as a ready reference of ideas for future projects.

Copywriters are not the only ones who can benefit from having a swipe file. If you are interested in graphics you can keep your own swipe file of favorite graphics designs.

  1. As an author and publisher you can benefit from creating a large swipe file of best-selling titles to generate new ideas for successful titles.
  2. Publicists can create a swipe file of great press release headlines.
  3. The most successful Internet Marketers build and commonly use Swipe files for their marketing purposes as well.

Building Swipe file of email messages is one of the best examples known in the industry.

  • A swipe file of successful email messages is commonly used by even the most successful Internet marketers, who need to gather a lot of resources not only about products but also about marketing methods and strategies.

According to an article in Internet Retailer, more than 9 out of 10 online marketers use e-mail to drive visitors to their Web sites and pages, making it the #1 method for generating traffic.

If you are subscribed to any top Internet marketer list, you can build your own Swipe file for free and by studying the e-mails, you can master best approach to both: learn Internet marketing and copywriting.

Only problem is: when you get an e-mail, you don’t know how well it worked — because you don’t have the results in front of you:

You don’t have a precisely, down to the penny, tracked and measured response rates and sales results – generated by these e-mails.

Only that way, you can know exactly which copy approaches … subject lines … formats … offers … products … content … and ideas are working in e-mail marketing – and which aren’t.

So it’s difficult to go back and review them now, right?

That’s not entirely correct! Bob Bly is giving away of his best 67 e-mail marketing messages.

What you get is:

  • The full and unabridged text of the complete e-mail – just the way it went out to the list.  
  • Sales reports for each e-mail – including click-through rates, conversions, units sold, gross revenues, and more.
  • Commentary on why Bob wrote the copy he did – with tips on how to apply my e-mail copywriting methods to your own marketing.

Now, with Bob’s E-Mail Marketing Swipe File, you’re getting an insider’s look into the inner working of a small information marketing business, e-mail copywriting techniques proven to increase click-through rates, conversion, orders, and sales revenues.

That comes to under a dollar per e-mail — And that’s only if you find the E-Mail Marketing Swipe File to be the most fascinating — and profitable — e-mail swipe file you study this year.

Clicke here for Bob Bly’s Million-Dollar E-Mail Marketing Swipe File »

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