Sunday, May 17th, 2009

Cost-Per-Action Advertising

There are a different Ways To Earn Online Income and to complicate the whole process in fact there are countless ways to earn income on the web.

And here are just a few of the countless ways you can earn a living online:

  • building websites and earn money thru advertising
  • selling your own products or services,
  • affiliate marketing and selling other people’s products
  • become a consultant and selling your expertise
  • working the eBay system
  • Google arbitrage buying and selling traffic

Let’s pick the last one – buying and selling traffic or trading traffic for profit.

If you want another simple but very effective way of marketing WITHOUT having to sell anything… one way to do that is through CPA.

CPA stands for Cost-Per-Action or Cost-Per-Acquisition. Cost-Per-Acquisition Advertising (CPA advertising) – also known as Cost-Per-Action advertising – is an online advertising process in which an advertiser only pays per conversion, whether it be a lead or a sale.

CPA advertising or CPA Arbitrage — differs greatly from traditional forms of online advertising such as the Cost-Per-Impression (CPM) or Cost-Per-Click (CPC) models.

  • Instead of the advertiser having to pay the publisher for every ad impression or for every click-through to a website and hoping for a conversion to a lead or a sale, the advertiser gets the traffic for free and only pays for the results.

And what that really means is that advertisers are willing to pay you top dollar simply for sending them traffic or generating leads.

  • Now, the leads could be a zip code, an e-mail address, their mailing address… anything. But, the important thing is that it doesn’t need to be a sale!

All you do is get targeted visitors – cheaply – and send them to an offer. You will then get paid a commission for every lead…

If you really think about it, you can be called a “traffic broker” – you buy traffic from one place for a price…

…let’s say it’s from Adwords at 30 cents per click…And let’s say a CPA offer pays you $3.00 per lead. Not all traffic you send will convert into a lead…

Let’s say 1 out of 5 or even 6 visitor’s fill out your CPA offer. So you pay $1.50 – $1.80 to make $3.00 giving you a profit of $1.50-$1.20.

This may be seen like an insignificant amount, BUT if you find something that consistently converts like this example, you’ve struck gold!

Now spend 100 times the amount for traffic $150-$180, you’ll make $120 to $150 …

NOW… increase advertising by ten times and you’ll profit at least $1200! — for only one CPA offer!

And you can duplicate this same process with another offer… and then another… and then another…

  • And the best part is many offers are paying $30+ dollars per lead!

Now it’s obvious why CPA offers are becoming the biggest, most talked about subject right now and why so many savvy marketers are leveraging this powerful system.

Best Cost-Per-Action Advertising system »