Google Took the Leading Role from Yahoo

Sorry folks but… the times are ended when Yahoo owned SEO, (sorry Yahoo) and within the e-commerce sphere the “mind games” between site owners and search engine designers were focused on search engine optimization (SEO).,

Now it’s a different ball game. Today Google owns SEO.

Today focus is moving into (EBO) Eyeball Optimization to help Web site owners improve conversion rates. 

The web marketplace grows exponentially and become more competitive… attention among webmasters and site owners has turned to website conversion optimization – getting the most of your existing traffic and effectively converting site visitors into buyers. 

But still you have drive potential buyers to your site. After all, you can’t make a sale if visitors aren’t reaching your site.

In this series we’ll review the basics of conversion rate optimization process and how Google’s Web Optimizer can help you improve your conversion rate, making tire kickers’ drive off the lot. We’ll also examine some of the features and tests that GWO performs to deliver useful conversion rate analytics. Some people say “there are piles of gold waiting for you in your log files” and they are right, in a vague over-poetic kind of way.

One key point here: after indexing billions and billions of web pages, who is going to know better what works and doesn’t work for solid EBO? 

The Big Brother – Google – knows what works!

What Can Google Website Optimizer (GWO) Do For Me?

How Can I Use GWO If I Don’t even Know the Difference Between a Statistical Mean and a Statistical Average?

After all, all the Google gurus have to do is evaluate their top performing sites to develop measurement criteria and tools to improve conversion optimization. 

Despite being free, Google Website Optimizer is surprisingly sophisticated, and is sufficient for most websites. Better yet… the truth is that GWO offer lots of powerful features and analytics metrics.

It is simple to use and totally flexible in designing useful tests for human reactions. The data that GWO provides is using simple to read and easy to understand charts showing what’s working and what would work even better when required changes be done.

One other point worth mentioning – it’s FREE. 

This user-designed test engine developed by Google to measure the web site performance and to get direct feedback from web site visitors is absolutely free. 

If you wonder, why on the earth Google allows you use it for free the answer is simple, all your tests and experiments are recorded in their system and they know what is working for you. Knowledge is power, remember?

GWO, a flexible an easy-to-use tool for testing site content that delivers actionable results, it’s a must have for any site owner, site designer, webmaster or SEO. 

With Google Website Optimizer, you can try any combination of content to find out what leads to the most conversions.

Unfortunately though, Google Website Optimizer doesn’t tell you what to test. 

That’s where TrafficTrickle can help and this website is a “taster” of what it can do for you.