Wednesday, March 25th, 2009

How Little Tweaks Can Make Big Money

There are more than 250 elements on your website that can affect the sales on your site and sometimes all you need is a little tweak or text change to make or even save your business a lot of money. 

Once a major ecommerce site needed help with their chekout process to reduce their chargebacks. 

After analyzis of the shopping process a simply changing the text on the submit button, helped the company to end up making an additional $300 million in one year.

It turns out that the shopping form that was designed to make shopping process easier, turned out to only help a small percentage of the customers who encountered it. 

In fact, instead of helping a sales, the form actually prevented them, a big time. 

It took just too much effort to update any incorrect information on the form such as changed addresses or new credit cards.

When the firm changed how they labelled charges on credit card statements they succeeded to reduce chargebacks by whopping 30%.

Find out How Little Tweaks  Can Make You Big Money

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