How Many Actions for Conversion Testing

How Many Actions you need for Conversion Testing to get reliable results?

Trevo Claiborne from the Google Website Optimizer team revealed, at the System seminar, that you have to read at least ONE HUNDRED conversions/action PER OPTION, for each element you are testing.

We all are used to the most standard rules of thumb in the direct marketing world saying have at least 30 or maximum 40 conversion actions.

Since the rules of thumb are not very reliable, it’s always best to have the appropriate statistical tests applied, to get well based results.

However, sometimes the practical need of business and use heurisitics and shortcuts could be considered as well.

So what can be done? And what is the solution for web site owners that don’t have the necessary traffic to accomplish the required tests in any reasonable time frame?

Click here to find out How Many Actions you need for Conversion Testing