Keyword Dominance

As you probably already know, the key to earning traffic and revenue from Google is getting top placements for your targeted keyword phrases in their all-important SERPs or search engine result pages. You want the top spot if possible, but anywhere on the first page will give you good quality traffic – I personally aim for at least a top 5 position. 

It has only been my success at achieving those top 5 positions in Google which has given me my online living. Therefore, I devote the majority of my marketing to getting and keeping those top positions. I have been fighting some keyword battles for over five or six years – they are that important to me.

However, you must not ignore the immediate benefits of long-tail keyword marketing… this is where you use less competitive longer keyword phrases which usually have better conversion rates than more competitive popular keywords. I can usually put some keywords into the Google index within a matter of hours, but it usually takes a few days. 

For me, the most effective way to keep your keywords in the top 5 positions is to be persistent. Most people and marketers on the web want immediate results, once they don’t get them, they give up and try another tactic. This is wrong – dead wrong.

To win any kind of keyword battle in Google you must be persistent, months, even years before you reach the first page of very competitive keywords. 

Try a long-term keyword strategy by building your keyword content up over years (not months) and you will see your results in Google. I have even created whole sites around certain keywords just to get to that first page. I have even written different keyworded articles for years in order to get top rankings. I have also kept up blogs on certain keywords for years. 

Persistence pays off.

Google also rewards quality, make sure you’re offering quality content that your viewers will want and recommend to their friends.

Don’t underestimate the whole notion of online democracy of people voting with their links for your site. Sure, there is a lot of abuse, but fundamentally this online democracy still works within Google.

In any keyword battle, you have to go on the offensive, become pro-active and actually fight for your keyword.

Examine your competition, examine their links and then go out and get the same links. Mirror their marketing strategies and then offer superior content to your visitors and to Google.

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