Keywords In The Domain

Among SEO experts there is some dispute about whether having your keywords in the domain gives you an advantage in your keyword rankings. I don’t know why they’re arguing – in my opinion and from my experience – having your keywords in your domain is a definite plus.

I would even go so far as to say, as the web evolves, you will ONLY see keyword domains in the listings in places like Google. Keywords tells the search engines what your page is about, if you have it in your domain, it must be a very important part of your site.  Common sense will rule in this issue.

Let’s take an example, at one time I had a very top ranking for “list building” in Google. It is one of my targeted keywords and at the time of writing this article, my main site was still in the top 5.  However, what has jumped to the top of the pack is a site with “listbuilding” in the domain name.

The second spot also has the same keyword in the domain name. Most of the first page listings have “list building” or “list” in the domain or URL. My listing only uses “opt-in.htm” in the URL, with no mention of “list building.”

Why is all this important, if you want the top spot in Google, your chances are higher if you have your keywords in the domain and/or URL. I have seen this issue played out in many other keyword  battles and it has been my main reason for building new sites with my targeted keywords in the domain name.

This is the real goldrush that’s now happening on the web. Getting those keyworded domains into your greedy hands and building upon them with quality content will position yourself favorably within Google for years to come.  A sweet spot indeed.

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