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Multiple Listings For Keywords
I believe a common mistake many online marketers make is that they create one site and market it. Then you only have one listing (or possible two, if Google sub-links your site) for your keyword. This strategy is OK but it doesn’t get the majority of the search traffic for your keyword on any given day.
Instead, what I do and what you should do, is try to get multiple listings for your keyword on the first page in Google’s results. You can easily do this for less competitive words by placing your articles in the major online article directories.
My favorite one for this is Ezinearticles which Google likes and favors because it’s such an authority site on the web. For your targeted keyword in Google you can have a listing for your keyword content from your site, then you can have two or three more listings of your articles in Ezinearticles for the same keyword. Granted, visitors will have to go thru Ezinearticles first but the final visitor that arrives at your site is “pre-sold” on your site and becomes a super targeted visitor.
Another tactic is to build a slightly different but keyword related site so you have another listing in Google’s results. If you can get several sites in the top five spots – you will receive a larger amount of the available traffic for your keyword. So too is starting an affiliate program and then having your affiliates’ sites/listings taking up all of the first page in Google.
If nothing else, you should be trying for the double listing within Google for your keyword phrase. You can do this by building outside links not just to your homepage but to build links to the interior page you want featured in Google along with your main page. Double listings means much more traffic.
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