SEO Then And SEO Now

Search engine optimization (SEO) practices are what your website needs to get noticed online easily. Many businesses have thrived by the application of successful SEO practices that helped to place them at the top of search engine results. If your business website appears at the top of search engine result pages (SERPs), valuable clicks can be converted into qualified leads and sales which will enhance your business profits. Best SEO strategies are what every online based business requires for growth, traffic generation, improved sales and profits.

However, just as many search engines have progressed over time so have result oriented search engine optimization (SEO) strategies advanced. Therefore, the SEO strategies that achieved wonderful results in the past may not necessarily achieve any meaningful result in the modern age we are living in. For example, SEO techniques in 2004 are much different than it is in 2011. Then, all keyword research practices done were more or less based on guess work. There were no free analytic tools available with which to get accurate results. Now, SEO strategies falls within internet marketing services while in the past it was meant to be achieved through website design and development strategies and yet high rankings in search engine results are still the major aim. Here are some differences between the SEO strategies then and the SEO techniques now:

Quality links matters now: The search engine optimization (SEO) techniques used in the past focused much on the existence of links connecting to a website from article directories and other similar services but now, emphasis focuses on the quality of such links. Search engines like Google, Yahoo, MSN, and Bing are concerned about the quality of websites that links in and not the mere existence of links as it used to be. So, a quality backlink from an educational or authoritative website, that is, one with URL edu.com or gov.com carries significance to search engines like Google than 10 other backlinks particularly from commercial websites. Your Destin SEO services understand this fact and should apply it in promoting your website to the millions of online web surfers.

SEO, mobile devices and broader spectrum: Smart phones have changed the world of internet marketing services and hence the application of mobile SEO techniques. Presently, mobile SEO accounts for about ten percent of the market which means you should be concerned about the effects of the percentage of mobile SEO market on your potential income and profits. Internet surfers using mobile devices to search the internet have grown considerably over the years and Google reported that it grew by about 5 times as much in the last few years alone. It is therefore reasonable to think you should be at the forefront of benefiting from this new mobile SEO internet marketing innovation to advance your income and profits when it matters most now. Besides, experts have claimed that mobile SEO is capable of making your online visitors spend more time on your website than users of personal computers and are more likely to achieve click through rate also.

Author is Steve Breault, Co-Founder of SEM Masters.
For more information on Destin SEO Services contact Steve at

http://www.semmasters.com/