The Persuasion Psychology on the WEB

While gentle persuasion is deemed acceptable, you can never win a customer by using pressure or tricks. The techniques which you would learn here would precisely teach you how to do this.

The various persuasive techniques which you might come across on the net are all based on the same psychological factors.

Consider the following examples: testimonials and awards instill confidence; free white papers exchanged for contact information promote interactivity; uniformed personnel displaying confidence in a product or services immediately seem authoritative and believable.

Lack of anything gives a boost for immediate demand – hotels and airlines use this attitude to their benefit when they claim that only certain number of seats or rooms is available for a limited period only at a certain attractive price.

All these tactics are used to instill immediate desire to purchase and move customers to take quick action.

Though you could find out innumerable techniques to influence a buyer, they usually fall under six broad categories known also as “The six persuaders”.

Smart and efficient marketers use these strategies in association with the relevant social norms to win and influence customers by instilling a sense of urgency in the purchase decision. They successfully paint a picture of imminent loss of face or opportunity if they did not buy now.   

Read more about the Six Persuaders in next article.

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