Women? Blogs/Social Networks – Yes, Twitter – No!

Women Prefer Blogs and Social Networking Sites To Twitter!

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Social Media Study carried out by BlogHer, iVillage, and Compass Partners indicate a huge shift in the media landscape: the sex making the most purchase decisions are rejecting traditional media in favor of online sources.

Surprising? It turns out that woman rather to keep their personal lives and business lives very separate when it comes to social media.

They consider blogs great sources of information, especially regarding purchases.

And at the same time, the vast majority of women use social networks solely for keeping in touch with family and friends.

• According to the last survey, 55% of the women confirmed they participate in some kind of blog activity (publishing, posting comments, reading), and only 53% use of them social networks.

But here’s the kicker:

• 75% of women use social networks in the purest sense only, to keep in touch with friends and family, and less as information source or one that influence their purchase decisions.

This major insight considering the half of population making 85% of purchase decisions in the US, can be very useful if you are interested to allure woman make purchases from your site.

It’s interesting enough that women for the business of life rely more on blogs:

• 64% of women use a blogs as an information source
  
• 43% of them — for advice and recommendations
  
• 55% use opinion sharing

Only 50% of women are more likely to use social networks merely as a means of keeping in touch.

Furthermore, only a third of those participating in social networks are loyal to just one of them. Women do not tend to use other social media activities on a weekly basis.

And if you are curious about the reasons then you can think of likely infinite reasons for that, but it sheds a rather harsh light on why only 20% of women appear to use Twitter.

Seems like, most of women want the entire networking under one roof just because of convenience.

Also, they only desire to communicate with people they already know and trust.

Another reason because less women use Twitter is that Twitting is still considered more like a medium for celebrities, politicians, and digital hipsters.

According to the survey, as a matter of fact women, who are running themselves some kind of blog or are involved in blogging activity, are more active across all forms of social media.

As Susan Wright, president of Compass Partners, say: “Bloggers have a broad reach in the social media population and the survey demonstrates that women who blog are the most actively engaged social media participants — constantly seeking out new ideas and ways to share their opinions about those ideas“.

 

Losing interest in traditional media

It turns out that other women are listening, perhaps more than they are to traditional media.

• 30% percent are watching less TV
  
• 31% are listening to less radio 36%
  
• 36% are reading fewer magazines
  
• 39% are reading fewer newspapers

As we mentioned earlier, numbers like that indicate a huge shift in the media landscape.

Women are rejecting traditional media in favor of online sources when it comes to making their purchase decisions.

Another interesting fact is that only 45% percent of women in the survey said they decided to purchase an item after reading about it on a blog. The number is significantly higher when the more digitally savvy network like BlogHer participants ware surveyed: 85% of participants make their buying decisions after reading the blog reviews.

Seems like women bloggers rather to share their positive purchase experiences then negative experiences. Survey found that twice as likely more Blogger woman share a positive purchase experience on blogs and/or message boards and only about 40% share a negative experience.

According to the numbers above, it’s not only natural to be very, very nice to women Bloggers but it’s a very reasonable as well — Blogger women are likely to carry significant influence with non-blogging women.

As BlogHer cofounder Elisa Camahort sayd: “At a time when the economy is top of mind for more than 70 percent of these active social media participants, women who blog are turning to online resources, including blogs, to help them make their day to day purchasing decisions“.

And if you are curious about how comprehensive and competent the survey is, take a brief at surveyed women numbers:

The results presented here are concluded according the answers of 2,821 women in the general US population. Among them were 1,008 women in the BlogHer network and 788 women in the iVillage network.